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GROHE Journey
Cappadocia Edition

GROHE X Series:
A Journey Through Cultures

GROHE's epic series across Cappadocia, Israel, and more. Dive into "People, Places, and Events" where every shot tells a story. From local traditions to design insights by leaders like Serhat Sabaz, this series is a masterclass in culture and creativity.

 

Now streaming on GROHE X.com. 

With the GROHE X series "People, Places, and Events," my journey wasn't confined to the breathtaking landscapes of Cappadocia. It was a broader narrative that spanned across Israel, Morocco, Dubai, and Saudi Arabia, culminating in a comprehensive activation campaign spearheaded by the LIXIL EMENA team and myself.

 

While Cappadocia offered a canvas where the earth touches the sky, each destination in this series presented its own unique story. My hands-on involvement in filming the Israeli chapter and remotely managing the productions across the other vibrant cultures ensured that the essence of each locale was authentically captured and conveyed.

 

In the heart of Cappadocia, alongside the industry leaders like Serhat Sabaz and Esin Sözer, we not only captured their insights but also celebrated the cultural heritage through stunning visuals. The series showcased the local gastronomy, the rhythmic grace of traditional dances, and the quiet splendor of sunrise balloon rides—all captured with a rich cinematographic language.

 

This project was an intricate dance of digital storytelling, where I played the dual role of creator and curator. It was a series that not only highlighted GROHE's commitment to design and innovation but also my personal dedication to crafting stories that transcend borders and connect cultures.

 

In conclusion, the GROHE X series was a personal and professional milestone that underscored the power of hybrid experiences in bringing together people, places, and events in a celebration of global design narratives.

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Watch the full episodes on GROHE X:

https://www.grohe-x.com/en/inspiration/people-places-and-events/ppe-grohe-journey--cappadocia

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