​I started my path in Colombia, studying audiovisual media and filmmaking — learning to tell stories through film, photography, design, and digital media. That’s where I realized that sound, image, and pace can move people and give meaning.

 

I wanted to learn from the best and understand how creativity changes across cultures. That hunger took me to New York, São Paulo, and Havana, where I studied and worked with people from every background. It taught me to listen, adapt, and think globally. I learned to see the world in four languages — English, German, Spanish, and Portuguese — each one offering a new way to connect.

 

Since then, I’ve worked across continents — with teams in the Dubai desert, at the Pinacoteca di Brera in Milan, among the chimneys of Cappadocia, in the mountains of Jerusalem, and beneath the Eiffel Tower. I’ve collaborated with designers, photographers, engineers, and creatives; partnered with filmmakers and technologists; interviewed industry leaders; and led international teams across Europe, and South America. These experiences taught me that great work happens when people connect — when ideas and emotions meet, and we push what’s possible together.

 

Today, I work where strategy, creativity, and technology meet — designing systems, communication strategies, and content that reach the people who care, the ones who want to listen.

 

→ Read next about my journey — from South America to Europe — and the experiences that shaped the way I create.